an interesting concept that I hadnt heard of until now is the Nike "Reuse a Shoe" drive, where they encourage you to drop off your old worn out shoes at designated sites word wide that are then reused and recycled into "Nike Grind" a raw material used to make something new – like courts, running tracks, playgrounds, synthetic turf infill and even new Nike products.
I like this idea as its from a large worldwide business with considerable brand power, when someone like Nike push an idea it is bound to create a lot of attention and following which in this instance can only be a good thing.
Since the program was started Nike have collected 25 million pairs of shoes to be reused
http://nikereuseashoe.co.uk/Wayne
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