Eco-friendly packaging for Lacoste designed by Mind Design in collaboration with Tom Dixon. This is what Mind Design had to say about the project:
“In collaboration with Tom Dixon we worked on the branding and packaging for two very different types of polo shirts commissioned by Lacoste. The most eco-friendly way to package a shirt was not to print on the packaging at all but use embossing instead. For the techno polo we designed a speaking label that plays Tom’s voice at the push of a button – very techno.”
I like the idea of embossing the text/design onto the packaging rather than using any ink at all, most eco-friendly packaging uses inks with less or no chemicals at all, this is a new way of looking at it and the embossed design would have no effects on the environment.
By Jordan
No comments:
Post a Comment