Although just a prototype, this concept for packing in a New Zealand fashion store is a really good idea. Here the sustainability aspect comes in the form of the consumer bag. Taking inspiration from gift wrapping, purchased products are carefully wrapped in a choice of (recycled) materials, which is then attached to the branded handle module for carrying.
The end result is a piece of packaging that creates a unique brand identity to the store while also having sustainable credentials. The handle section is specifically designed to fit onto a wide variety of products, meaning only 1 style needs to be manufactured.
Wayne
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