Provenance

 


Provenance is a brand that uses 100% recycled materials, designed by Jogg Ltd. Both the actual products and the packaging are completely recycled materials. I liked the simple design of the packaging, minimizing use of ink, while managing to look clean and modern. There is emphasis on the life cycle of the product with the "this is now" and "this was" information which helps sell brand to environmentally concious customers.

 

They have also tried to minimize any packaging that is used, the orange boxes for example are left completely plain, encouraging re-usage while also helping the products stand out in store. The sleeve sections use minimal amounts of ink, and simple line drawings to identify the product - they often have windows cut into them to show off the product inside - removing the need for fancy photography on the packaging. The sleeve design minimize waste when adapting packaging to different languages. 

 

found at: http://www.creative-inspiration.co.uk./?p=122738

Wayne