Innocent Eco Bottle

 

The innocent brand of smoothie drinks has always been a little bit different, from their advertising to the very packaging they are sold in. The company clearly likes to promote its products as healthy and environmentally responsible. And with their eco bottle this has definately been achieved bottle to be made from a 100% renewable source (corn), uses no plastic at all (hence no oil or gas) and is manufactured in a carbon neutral process. What's more, it's totally compostable - reducing land fill.

The reason I like this idea is that it fits very well with the companies tone of voice, it seems like a natural progression for the company to develop this bottle, and hasnt just been "tacked on" to appeal to the environmentally concious consumer.

http://innocentdrinks.typepad.com/innocent_drinks/2007/01/now_you_see_it__1.html 

Wayne

Coca Cola Can

 

I found this while looking for environmentally responsible graphic design works. The idea here is to remove the paint from a can of coca cola in order to save energy and materials, reducing the environmental impact overall. This might seem like a small change but when you look at the figures:

"daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day. So using only classic Coca-Cola's daily sales figures, that means 24,773,757,785 are sold every year. Twenty-four billion cans… Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans."

Added together that is a massive amount of cans, together making a big change. And that is from almost 5 years ago - no doubt these numbers have only increased since then.


I think in the real world, this concept would be hard to implement, the Coca-Cola brand must spend millions in advertising and brand development and have a very specific Red, Black, Silver colour scheme with their Classis, Zero, and Diet products - removing these colours from all of their cans would be to the detriment of the brand. However, considering Diet Coke is already using a silver colour scheme, theres no reason why this couldnt be used to some extent - perhaps using minimal paint to add additional information to the can. If they did this I think the product would look fantastic, minimalist silver cans amongst all the cluttered soft drinks packaging you see in supermarkets would definitely stand out while still being unmistakably Coca-Cola.

 

http://www.7760.org/ecopackage 

Wayne

Food 2 Go

 

Food 2 Go is an award winning package design created for the fast food industry. Although not strictly a piece of graphic design, the idea is very clever. The carton comes flat packed - reducing space, and then pops open when needed to be used as a bag - with separate sections for food and drink.


 


The clever part however is the way it has been designed to tear open to create a "plate" in which to eat from.


http://www.p4ck.co.uk/Copy%20[5]%20of%20index.html 


Wayne

Qubic Store (Concept)

 

Although just a prototype, this concept for packing in a New Zealand fashion store is a really good idea. Here the sustainability aspect comes in the form of the consumer bag. Taking inspiration from gift wrapping, purchased products are carefully wrapped in a choice of (recycled) materials, which is then attached to the branded handle module for carrying.

The end result is a piece of packaging that creates a unique brand identity to the store while also having sustainable credentials. The handle section is specifically designed to fit onto a wide variety of products, meaning only 1 style needs to be manufactured.

http://www.creative-inspiration.co.uk./?p=86727 

Wayne

Provenance

 


Provenance is a brand that uses 100% recycled materials, designed by Jogg Ltd. Both the actual products and the packaging are completely recycled materials. I liked the simple design of the packaging, minimizing use of ink, while managing to look clean and modern. There is emphasis on the life cycle of the product with the "this is now" and "this was" information which helps sell brand to environmentally concious customers.

 

They have also tried to minimize any packaging that is used, the orange boxes for example are left completely plain, encouraging re-usage while also helping the products stand out in store. The sleeve sections use minimal amounts of ink, and simple line drawings to identify the product - they often have windows cut into them to show off the product inside - removing the need for fancy photography on the packaging. The sleeve design minimize waste when adapting packaging to different languages. 

 

found at: http://www.creative-inspiration.co.uk./?p=122738

Wayne

Timberland’s® Earthkeepers Shoebox

I found a design created by Katelyn Peissig, she was assigned to redesign and create a sustainable shoebox for an existing company and she ended up choosing the Timberland’s® Earthkeepers™ band. I like the way it has been designed because it uses 100% recyclable material it also includes a a biodegradble handle which includes a latch system so that the shoes don't fall out.

 Above are pictures of the tag that is on the shoe which explains the reusability of the box as well as what Timbaland® beliefs are to a better life.

These pictures show the inside of the box on the inside of the lid it says what the box has been made out of and at the bottom of the box it says reuse me.
Heres a link to the website : http://www.thedieline.com/blog/2012/1/25/student-spotlight-timberlands-earthkeepers-shoebox.html

By Hakim

SO Seeds

I found this design created by Krista Farrell that promotes urban farming. the clever design is made from recyclable material such as a biodegradeable pot, a soil pellet and a few seeds. The packaging also contains a QR code that links to the website which helps the user locate a community garden near them where they can move their plants when they are big enough. 

The picture above shows the biodegradeable pot, soil pellet and the seeds with instructions included inside.
Heres the link to the website : http://www.thedieline.com/blog/2012/1/27/student-spotlight-krista-farrell.html

By Hakim

Recycled Business Cards

Andrew Byrom's recycled business cards from an old desk. "The old desk was cut into 3.5 x 2 inch blocks," explains Byrom, "then the text, set in my newest typeface Byrom Sans, was silk-screened onto each block in white ink."

Link to Creative Review article http://www.creativereview.co.uk/cr-blog/2011/february/andrew-byroms-recycled-business-cards

By Jordan 

eBay Green Box

This is eBay's new reusable box designed by the eBay Green Team. At the moment the packaging is being piloted and buyers who receive the box are encouraged to use it when they sell items to other users.  All of the eBay Boxes are made from 100% recycled content, FSC-certified corrugated cardboard and are fully recyclable. Boxes can be easily recycled if they become damaged, or if the receiver of the box has no intention of reusing. They will manufacture 100,000 boxes in three sizes as a pilot programme. To get the pilot boxes, users must sign up with the eBay Green Team.

By Jordan

Sustainable SPORK packaging

I found this packaging created by Janine Rewell for SPORK. Its a sustainable design because the sporks are made out of organically grown bamboo and the packaging is made from a recyclable material. The sporks themselves are re-usable and washable. Also I like the illustrations on the box and the sporks and it kind of has a Japanese/ Chinese style to it  through the drawings and what the sporks are made out of.

link to the website is here : http://grainedit.com/2009/04/15/janine-rewell-graphic-design-illustration/

By Hakim